Sigchi

Next SIGCHI.be event, Tuesday 20 April, Antwerp

26 March 2010

SIGCHI.be is proud to invite you to its next event.

DATE: Tuesday 20 April 2010
TIME: 17:00 - 20:00
VENUE: Aula 2.03, Artesis Hogeschool, Antwerpen
REGISTER: http://sigchi.be/events/p/signup/next-sigchi-be-event-tuesday-20-april-antwerp


PROGRAM (see below for details)

17:00 Arrivals
17:30 Intro
17:40 "Laddering the User Experience!" - Vero Vanden Abeele
18:15 "I still love RIA - but where did she go to?" - Steven Verhoest
18:50 "How technology may affect people's perception of their bodies" - Joannes Vandermeulen
19:30 Snacks and networking

LOCATION

Artesis Hogeschool Antwerpen
Hoger Instituut voor Integrale Productontwikkeling
Ambtmanstraat 1
Aula 2.03
BE-2000 Antwerp
http://www.artesis.be/productontwikkeling/contact/locatie.htm

PRICE

- SIGCHI.be members: included in 2010 membership fee*
- non SIGCHI.be members: 30 euro
- ACM members that are not SIGCHI.be members: 20 euro
- students that are not SIGCHI.be members: 20 euro

*If you become a member before registering for this event, you will not only be able attend this presentation for free, but also all following events in 2010. You will also receive a discount for the SIGCHI.be 2010 conference.
*Starting in 2010, organizations can buy group membership for 225 euro/year. This entitles them to free attendance of up to five members of their organization to each regular SIGCHI.be events. For details, contact info@sigchi.be.

DETAILED PROGRAM

17:00 Arrivals
17:30 Intro
17:40 "Laddering the User Experience!" - Vero Vanden Abeele

Abstract: Researching the User Experience has become a key question within the community of Human Computer Interaction, calling for adapted research methods. In this talk, I present both a method and a tool for User Experience Laddering, adapted from laddering in consumer research and based upon Means-end Theory. The UX laddering method and tool helps designers understand how concrete product attributes benefit personal values for end users.

Bio: Vero Vanden Abeele has a master's degree in design sciences from the Artesis Hogeschool Antwerpen. Fascinated by human-machine interaction, she was introduced to interaction design at the Carnegie Mellon University, Pittsburgh. After gaining professional experience in designing hardware for user interaction, she returned to the academic world, where she focuses on how to create the optimal user experience. Currently, Vero is completing a PhD in motion-based interfaces and player-centered game design.


18:15 "I still love RIA - but where did she go to?" - Steven Verhoest

Abstract: Two years ago I talked about my love for RIA (Rich Internet Applications). What RIA is, her history and her future. So now we are two years further down the road and thus time for a re-evaluation. Where is RIA? Does she still exist? Does she make a chance and will she live up to her expectations? Let's find out together.

Bio: Steven Verhoest graduated in 1990 as an industrial designer. He has always been passionate about combining form and technology -- information technology in particular. He was one of the early birds on the web in Belgium. He earned his stripes at The Reference and e-Com, two Belgian internet pioneers. Steven's always made a specialty of ‘complex' web sites, where large bodies of corporate information have to be accessible with just a few clicks. Web applications are another field of particular interest. With his company VERVORM (www.vervorm.be) Steven has launched himself as a freelance UI designer/developer who flies the flag for slogans like "Forms Follows Function" and "Don't Make Me Think".


18:50 "How technology may affect people's perception of their bodies" - Joannes Vandermeulen

Abstract: In view of probable advances in:
- healthcare through in-body and on-body nano-sensors and nano-actuators, the targeted delivery of medication and highly individualised treatments
- our understanding of biological pathways, individual genetic differences and neuroscience
The following questions may become important:
- How will this continuous information about the body be fed back to the body/brain, if not through the interoceptive senses (the senses that are stimulated from within the body) or through a healthcare professional?
- How will people make sense of all this information, decide on life style and respond to critical situations 'at the cutting edge'?
- How will people change the image they possess of their body? And how will these changes in the bodily mental model cut across different cultures?
- Are models of human affect and emotional response more relevant here than the traditional cognitive models of rationalistic decision making?
This dialogue doesn't deal with Human-Computer Interaction (HCI) but with Human-Self Interaction, mediated through technologies and with the ultimate purpose of making us all more mindful of our own bodies. The body is the final frontier, not space.

Bio: Joannes studied Archaeology and Oriental Linguistics at K.U.Leuven. He founded Namahn (www.namahn.com) in 1987 as a one-person consultancy and has since built the practice into one of about 20 people. As well as leading his business, Joannes has a busy agenda lecturing at universities and product design schools internationally and frequently speaks at conferences. His passions outside work are evolutionary biology, cognitive science and futurology, not forgetting his wife and three children.


19:30 snacks and networking

REGISTRATION

You can register for this event on
http://sigchi.be/events/p/signup/next-sigchi-be-event-tuesday-20-april-antwerp

We hope to see you in Antwerp on Tuesday 20 April at 17:00!

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